Marko Sarstedt

Babeș-Bolyai University (RO)

Research Areas

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H-index

111

Publications

518

Citations

226503

i10-index

220

Publications & Citations Over Time

Top Cited Publications

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Title	Year	Citations
A new criterion for assessing discriminant validit...	2014	37654
When to use and how to report the results of PLS-S...	2018	26906
PLS-SEM: Indeed a Silver Bullet	2011	21498
A primer on partial least squares structural equat...	2014	12627
Partial least squares structural equation modeling...	2014	11696
Partial Least Squares Structural Equation Modeling...	2021	10048
An assessment of the use of partial least squares ...	2011	8073
Partial Least Squares Structural Equation Modeling...	2013	5297
Predictive model assessment in PLS-SEM: guidelines...	2019	4450
PLS-SEM or CB-SEM: updated guidelines on which met...	2017	4357

Publications

1.
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Year: 2014Citations: 37654DOI: 10.1007/s11747-014-0403-8
2.
When to use and how to report the results of PLS-SEM
Year: 2018Citations: 26906DOI: 10.1108/ebr-11-2018-0203
3.
PLS-SEM: Indeed a Silver Bullet
Year: 2011Citations: 21498DOI: 10.2753/mtp1069-6679190202
4.
A primer on partial least squares structural equation modeling (PLS-SEM)
Year: 2014Citations: 12627
5.
Partial least squares structural equation modeling (PLS-SEM)
Year: 2014Citations: 11696DOI: 10.1108/ebr-10-2013-0128
6.
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
Year: 2021Citations: 10048DOI: 10.1007/978-3-030-80519-7
7.
An assessment of the use of partial least squares structural equation modeling in marketing research
Year: 2011Citations: 8073DOI: 10.1007/s11747-011-0261-6
8.
Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance
Year: 2013Citations: 5297DOI: 10.1016/j.lrp.2013.01.001
9.
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
Year: 2019Citations: 4450DOI: 10.1108/ejm-02-2019-0189
10.
PLS-SEM or CB-SEM: updated guidelines on which method to use
Year: 2017Citations: 4357DOI: 10.1504/ijmda.2017.087624

About Marko Sarstedt

Marko Sarstedt is a researcher with 518 publications and 226503 citations. They are affiliated with Babeș-Bolyai University. Their research focuses on . With an h-index of 111, they are among the top researchers in their field.

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Distribution of citations across publications

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Impact Metrics Over Time

Citations per publication by year