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From humble beginnings in Northern Ireland, volunteering in my community and learning early from my father’s perseverance, I’ve always appreciated the grit it takes for small businesses to thrive. At 14, driven by curiosity, I dove headfirst into sales and marketing, guided by a mentor who opened my eyes to the power of digital presence and storytelling.
My passion quickly grew into purpose. I co-founded AnswerThis, an innovative solution dedicated to revolutionizing how academic research is conducted and shared, streamlining complex literature reviews through AI-driven technology. At AnswerThis, my role bridges innovation, marketing, and sales, empowering thousands of researchers globally to maximize their impact.
Previously, I co-founded Deep Point Lab, focused on elevating small businesses left behind in the digital race. Our hands-on approach helped local enterprises flourish online, from streamlining digital marketing efforts to boosting customer engagement beyond traditional word-of-mouth strategies.
I thrive in environments where creativity meets strategy, driven by a deep desire to make meaningful contributions. Whether you're a business owner, innovator, researcher, or simply passionate about growth, I welcome meaningful conversations, collaborations, and connections.
Feel free to reach out—let’s make an impact together!
How to Write a Literature Review: A Step-by-Step Guide for Success

How to Write a Literature Review: A Step-by-Step Guide for Success

Navigate the literature review process with proven frameworks and real insights from accomplished researchers. Learn actionable strategies to write comprehensive reviews that establish your expertise and advance your field.

Literature Review Examples: Your Step-by-Step Guide to Academic Excellence

Literature Review Examples: Your Step-by-Step Guide to Academic Excellence

Master the art of writing literature reviews with proven examples and strategies from successful academics. Learn how to craft compelling analyses that showcase your research expertise and drive scholarly impact.

Thesis Statement: Definition and Examples

Thesis Statement: Definition and Examples

A thesis statement is a clear and focused sentence or two that tells the main idea or argument of a research paper or essay. It usually comes at the end of the introduction. The thesis statement guides the whole paper, letting readers know what to expect and helping the writer stay on track.

Literature Review: Definition and Examples

Literature Review: Definition and Examples

A literature review is a detailed summary and examination of written works related to a specific topic, especially in the field of research. It involves collecting, reading, and thinking about what other people have already written on the subject. The goal is to understand what is known, what is not known, and what questions still need answers.

Citations: Definition and Examples

Citations: Definition and Examples

A citation is a way of telling readers that certain material in your work comes from another source. It gives credit to the original author or creator and provides information so others can find the original source. In research, citations are important because they show where you got your information and help you avoid plagiarism, which is using someone else's work as your own without giving credit.

Plagiarism: Definition and Examples

Plagiarism: Definition and Examples

Plagiarism is the act of using someone else's words, ideas, or work without giving proper credit. In research and writing, plagiarism is considered a serious offense because it involves presenting another person's intellectual property as your own. This can include copying text directly, paraphrasing without acknowledgment, or using someone else's original ideas without citing them.